Now. Planning to start a food blog? Or improve your existing one?
So am I.
But we´ve got to be real then…creating a successful blog is a vast field of work with plenty to learn. Massive learning. A lot to learn. Endless lea…Alright alright, I´ll stop now. You get the drift, I believe.
But whence should you start learning? With, like, ocean-full of internet articles and e-books and courses both free and paid on the topic, what advice should you follow? It surely would take 7 years and 1 day to gnaw through this sort of thicket, wouldn´t it? Gives you a feeling like there´s a big and messy thread ball on the place your head should be. Look, I know the thing, as I´ve been there myself not that much time ago.
So what did I do? I dived into Google like into a deep well.
Read tons of ebooks, took a couple of courses, made 12 kilometres of notes and finally separated the wheat from the chaff. What´s left, I divided into 6 modules, ´cause I´ve found it easier to apprehend all the mandatory material bit by bit.
Yes, the process took months. And yes, I thought I´ll never ever figure this thing out.
I did. And so can you.
Here are the modules:
1) researching and deciding, what´ll be the blog´s content, who will be your reader, why you want to start your blog
2) choosing a name for your blog and domain, selecting your branding, picking the WordPress theme, building the website
3) food photography (lighting, composition, styling, editing)
4) food writing (and finding your voice)
5) promoting your blog
Huh? Isn´t that a little, well…too much to handle?
I´m not gonna sugar coat the situation here. Like I told you above, it is a lot. But don´t be scared off, nothing´s impossible under this sun. Truth is, the skills are easily learnable. All it takes is patience, system and time. Most of all: time.
Great, but what´s the aim of this blog, anyway?
Foodie´s Journal is my journey to develop from a hobbyist into a professional blogger and photographer. Sounds inspiring, right? Rather challenging, I would say. To put all the knowledge gained from the current masters into action. To find out, is it possible to start from zero and become popular. And as shared joy is double joy, I plan to go through the 6 modules mentioned above and describe here all the obstacles and successes that appear in my way. So that you can easily follow my successful steps and avoid the mistakes.
Along with my cooking adventures, naturally.
I hereby welcome you to my Nordic kitchen, which is a mix of traditional and modern Estonian recipes, as well as of Scandinavian, German and a bit of Russian origin. What you’ll find here are easy-to-cook, budget-friendly and (mostly) healthy family recipes. I use organic ingredients whenever possible. I don´t tolerate food waste at all and trying to minimize that by making the leftover meals.
This blog is built by me, from scratch. All the blog`s creations you see are my own, including photography, clipart, printables and writing. Unless otherwise noted. If you`d like to use my photos, please contact me for permission.
12 Random Facts About Me
∗ I´m Sigrid, a mom, a wife, a housewife and a master (read: a slave) to couple of huge lazybones, commonly known as cats.
∗ I live in the northern corner of our planet, on a tiny country named Estonia. Never heared of it? This lil´ beauty is one of three Baltic States countries, bordering with Latvia, Russia and The Baltic Sea. Before 1991, Estonia was a part of Soviet Union. Life back then was, well…controversial. Constant deficiency of products and human rights on one hand and people´s utmost inventiveness on the other. Creativity was the only way to survive back then. I´d like to think I´ve got some.
∗ In case you come across a bizarre English here, know this: I´m no native English speaker nor a philologue. I learned the language, like, by watching British TV series.
∗ I´m a historian by education.
∗ I have no formal culinary and photography training whatsoever. I consider myself totally Life-taught with a bit of natural talent. However, don´t expect to find cooking or photographic miracles here, you simply can´t find any.
∗ On my spare time I collect antique recipe books, home magazines, dishes and silver flatware. Completely in love with everything vintage, but 1930s is the period that especially pumps up my adrenalin and bursts the desire to bring home a collection enlargement.
∗ I´m thorough as hell. How? I open, like, 59 tabs in my Firefox window for the ordinary blog post research. Only to reach the conclusion that I don´t know enough yet to write about the topic. So I´ll go to the library and read some books. Come back home and do more Google researching and tab opening. Finally discovering that the planned ordinary post turned out to be a Bachelor’s thesis. And I have to re-write it (possibly several times) to turn it into a blog post.
∗ No, I can´t imagine life without music. I listen to almost anything from classics to Romanian avant-garde jazz. I will die for Pink Floyd. Hearing the High Hopes drag a button-sized tears out of me. Every time. Nowadays popmusic is a firm no-no.
∗ For the sake of my sanity I refuse to watch TV and read the daily news these days. Instead, me and my hubs are the raving fans of British comedies and Scandinavian criminal dramas, the more depressing the better. The stories that cut straight into your soul, deeply, so that you`re not able to get over it within weeks.
∗ I´m manical about putting the things away. Seriously. Example? My husband takes out cheese, bread and butter intending to make himself a quick sandwich, but goes away for a sec, let´s say to make a phone call. But when I happen to pass the table, I stop and automatically place the products back to fridge. `Cause nobody`s eating there. And the tape goes right on: “Whoa! What a mess, I will sort that out just now, put the stuff back where it belongs”…Hubs returns and stares the perfectly empty place. And then. He brings out a pair of socks, planning to wear them afterwards. But. Leaves the item on a dresser of our entry. Again, me: “Oooh! What´s this thing roving about here, let me place it straight back to drawer”. These sorts of things happen daily and I don´t even remember I´ve done that. Isn´t it manical? Apparently, it is.
∗ Stubbornly underestimating how much time a whichever task will take. Yes, I´m the procrastinator and always the Last Minute Person. Really need to catch the time management train myself, one of these days.
∗ I´m soooo into vintage lifestyle. Obviously. The housekeeping art, the cooking, the manners, the fashion, the interior design. I commonly use vintage recipes in my cooking (surprise-surprise), so you´ll meet many of these here, too.